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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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  • Blush – ed67ce26ecf75f043c3e4db81bd39396-image_1ed21efc-06bb-4af7-b02a-eec7526af163Blush – blush-stylized_db5791d2-61ba-4843-91b8-15a9e4b49e06

    Blush

    £36.00

    A velvety soft mineral powder blush imparts a gentle flush of longwearing, buildable color, perfect for popping cheekbones, or adding to eyelids and lips.

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  • Sale! Brightening Polish 60 ml – pdp_hero_brightening_polish_4f6b5c8d-369e-4c05-9952-e1e42a88a378

    Brightening Polish 60 ml

    Original price was: £50.00.Current price is: £40.00.

    Brighten and refresh your complexion with the dual-action exfoliation of this skin scrub. Powered by kojic acid, botanical brighteners, plus eco-friendly jojoba beads, it targets tone and texture, for a smoother, more radiant effect.

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  • Bronze 9.9g – 219491decc7d3f5f1a76613dcd7fcf3e-image_3892ff19-5315-4c1d-b49c-26ea7b7a5402Bronze 9.9g – pdp_hero_bronze_sunkiss_1_daa7a8a1-11bd-4a23-8298-a58618afc38f

    Bronze 9.9g

    £48.00

    A mineral pressed bronzing powder infused with antioxidants, this bronzer adds warmth and natural contour for a sun-kissed glow all year round.

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  • Contour Kit – 512a471998ccfa6858064e9b4636701e-image_eec808e2-54d2-4108-a136-cd4fac254dddContour Kit – contour-kit-glo-skin-beauty-alt-2_30745e46-80af-4af3-a3d0-7a55c6ed4f57

    Contour Kit

    £46.00

    Define and add dimension with this longwearing mineral powder contouring palette. Featuring two matte and two shimmer shades, build, blend, and customize your contour and highlight for endless effects.

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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  • Cream Stay Shadow Stick – d709cd5201f3287384c45c0e78832613-image_9b1a9c5d-f462-48f6-9f41-5ac7be1d1722Cream Stay Shadow Stick – csss-stlye-2_564aa37e-bfe2-4a7e-8b3e-59ed6b1b2840

    Cream Stay Shadow Stick

    £28.00

    Build and blend with three mineral eyeshadow palettes, each containing eight velvety-smooth, talc-free, antioxidant-rich vibrant mattes and metallics for all-day wear.

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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  • Gentle Makeup Remover Wipes – pdp_hero_gentle_makeup_remover_wipes

    Gentle Makeup Remover Wipes

    £26.00

    Biodegradable, micellar water-based gentle makeup remover wipes to cleanse and purify skin, loaded with antioxidant skincare benefits to refresh and replenish.

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  • Sale! authentic beauty concept Glow Cleanser for coloured hairGlow Limited Edition Set – ABC-Glow-Cleanser-and-conditioner-features-e1721320085359

    Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & parabens
    It’s a cleanser that preserves the colour
    It preserves the colour, moisturises and seals the cuticle
    Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £48.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Glow Up Highlighter – 70023e2bedd49fbd5e1169b609d925f2-imageGlow Up Highlighter – glow_up_highlighter_stick_stylized1

    Glow Up Highlighter

    £38.00

    Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.

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  • Sale! Hydra Bright AHA Cleanser 200 ml – Hydra-BrightAHACleanser-scaled-1Hydra Bright AHA Cleanser 200 ml – hydra-bright-aha-cleanser-stlyized_1

    Hydra Bright AHA Cleanser 200 ml

    Original price was: £54.00.Current price is: £43.20.

    Formerly Hydrating Gel Cleanser. Sulfate-free foaming gel cleanser removes makeup and other impurities, resetting skin’s balance for a hydrating and brightening refresh.

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