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Free from artificial waxes, colorants and silicones
It’s a dry texturizing spray to add volume & texture
It gives crafted hair textures and provides laid-back,pliable volume. Hair feels fuller while it stays manageable.
With heat protection up to 230°C
The formula combines Bamboo Cellulose, modifiedRice Starch and Fairtrade® Tapioca Starch with VP/VACopolymer to create the extra dry texturizing effect.
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Amplify Cleanser 300 ml and
1x Authentic Beauty Concept Amplify Conditioner 250 ml.
Free from conventional artificial film forming polymers and silicones
It´s a lightweight, medium hold mousse that boosts body & volume
It adds light grip to the hair, but leaves it manageable with a natural hair feel while it protects against blow-dry damage
With heat protection up to 230°
Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects. Furthermore, it contains a modified biodegradable potato starch. *This product contains Chitosan. We are aware that this is not vegan, but we’ll exchange Chitosan asap.
For precise, buildable coverage from every angle, this Angled Complexion brush is a makeup kit must-have.
A versatile Angled Definer eye makeup brush, perfect for applying and blending cream and powder eyeshadow.
Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.
The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.
Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair
The BLONDME Sealing Balm seals and protects split ends, strengthens with bonding technology, and tames frizz for a sleek, polished look. It adds luminous shine, provides heat protection, and keeps blonde hair vibrant and healthy. Perfect as a leave-in treatment or pre-styling balm, it helps you achieve salon-perfect blonde every day. Pair with BLONDME Nourishing Shampoo & Conditioner for the ultimate blonde care routine
The BLONDME BondFinity Leave-In Treatment repairs and strengthens blonde hair with BondFinity Technology, sealing split ends and reducing breakage for a healthier, radiant finish. Its lightweight, non-greasy formula adds softness, shine, and heat protection, keeping blonde hair smooth and protected. Suitable for all blonde hair types, apply a few drops to damp or dry hair for instant nourishment. Pair with BLONDME BondFinity Deep Repair Mask for the ultimate blonde restoration.  Strengthen, smooth, and shine.
Achieve maximum volume and body with GHD Body Goals – Total Volume Foam.
Introducing ghd’s new heat protecting styling #1 best seller, bodyguard – heat protect spray.
Fluff, groom, and set brows with this antioxidant-rich, clear eyebrow gel, for a flexible and longwearing hold without stiffening or flaking.
A talc-free, mineral eyebrow powder duo to softly fill in sparse areas, shape, and define brows with customizable effects.
Phyto-Calm Aloe Hydrator 50 ml
3 × £48.00 
Glow Limited Edition Gift Set
3 × £48.00 
Oil Free SPF 40+ 50 ml
8 × £48.00 
Rehab- Advanced Split End Therapy
1 × £24.00 
Contour/Highlight Brush #107
1 × £40.00 
Full Cover Camouflage Brush #110
5 × £30.00 
Revitalize Eye Care Duo
2 × £50.40 
Hydrate Smoothing Serum
1 × £30.00 
Illuminating Primer
5 × £44.00 
Oil Control Emulsion 50ml
1 × £48.00 
Travel Size Hydra Bright AHA Cleanser
4 × £13.60 
Glow Spray Serum
1 × £36.00 
Hydrate Conditioner
1 × £26.00 
Loose Matte Finishing Powder
1 × £43.00 
Sensorial Cream Scrub
3 × £34.00 
Liquid Ink Black 2,5 ml
1 × £26.00 
Phyto-Active Enzyme Cream Cleanser 200 ml
1 × £43.20 
All Rounder Paddle Brush
1 × £20.00 Brow Gel 4.5g
1 × £28.00 
Time to Shine- Warm Collection
1 × £55.00 
BHA Clarifying Gel Moisturizer
2 × £49.60 
Smooth Surface Nourishing Duo
1 × £38.00 
Cosmic Blow-Dry Jelly
1 × £24.00 Amplify Cleanser
1 × £24.00 
Barrier Balm 15 ml
1 × £16.00 
Hydra Bright AHA Cleanser 200 ml
1 × £43.20 
Beta-Clarity Clear Complexion Pads
1 × £36.80 
Phyto-Calm Enzyme Mask 60 ml
1 × £43.20 
Replenish Light Cream Mask (new for 2025)
1 × £35.00 
Microbiome Restoring PM Moisturizer
1 × £52.80 
Glow Conditioner
1 × £26.00 
Phyto-Calm Flower Mist 118 ml
1 × £36.80 
Solid Pomade
1 × £22.00 
Hydra-Bright Eye Cream
1 × £43.20 
Replenish Cleanser
1 × £24.00 Subtotal: £2,282.60
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