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Sale!
Amplify Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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Sale!
Amplify Conditioner
Original price was: £33.35.Current price is: £24.00.
Free from parabens & silicones
It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
It leaves the hair manageable, boosts body and volume for a thicker hair feel

Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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NEW Sale!
Amplify Limited Edition Gift Set 2025
Original price was: £60.15.Current price is: £48.00.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025

Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

The set contains

1x Authentic Beauty Concept Amplify Cleanser 300 ml and

1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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Sale!
Amplify Spray Conditioner
Original price was: £34.40.Current price is: £28.00.
Free from parabens & silicones
It’s a lightweight leave-in spray conditioner that detangles fine hair
It moisturises and detangles fine hair on a daily basis
The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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Sale!
Bare Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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Sale!
Barrier Balm 15 ml
Original price was: £20.00.Current price is: £16.00.
Repair and restore skin’s comfort levels with this deeply conditioning, multitasking lip balm and skin salve, loaded with rose hip seed oil, chamomile, and vitamin E, to protect and nourish dry, chapped skin.

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Brow Gel 4.5g
£28.00
Fluff, groom, and set brows with this antioxidant-rich, clear eyebrow gel, for a flexible and longwearing hold without stiffening or flaking.

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Brow Quad 4.1g
£38.00
Fill, shape, highlight, and set eyebrows with this 4-in-1 eyebrow quad featuring two brow powder shades, a cream highlighter, and brow wax.

Select options This product has multiple variants. The options may be chosen on the product page
Sale!
Cool Glow Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & silicones
It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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Sale!
Deep Cleansing Shampoo
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, parabens & silicones
It’s a cleanser that gets rid of build up greasiness
It removes impurities and gets rid of build up greasiness

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Sale!
Dry Shampoo
Original price was: £30.80.Current price is: £26.00.
Free from silicones & parabens
It’s a dry shampoo that refreshes & delivers grip
It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
With heat protection up to 230°
Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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Sale!
Glow Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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Sale!
Glow Conditioner
Original price was: £33.35.Current price is: £26.00.
Free from parabens & silicones
It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
It preserves the colour and moisturises the coloured hair
Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Glyceryl Stearate adds a soft and smooth product appearance.

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Sale!
Glow Limited Edition Gift Set
Original price was: £60.15.Current price is: £48.00.
Discover the new Authentic Beauty Concept Gift Set.

Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

The set contains

1x Authentic Beauty Concept Glow Cleanser 300 ml and

1x Authentic Beauty Concept Glow Conditioner 250 ml.

Add to basket
Sale!
Hydra-Bright Vitamin C Drops 30ml
Original price was: £134.00.Current price is: £117.00.
Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.

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Sale!
Hydrate Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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