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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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  • Sale! BLONDME Bond Repair Brightening Shampoo 300ml – Brightening-ShampooBLONDME Bond Repair Brightening Shampoo 300ml – BLONDME_Nourishing_Regimen_1869_1-1

    BLONDME Bond Repair Brightening Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

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  • Sale! BLONDME Bond Repair Nourishing Shampoo 300ml – Nshampooblondme bond repair nourishing conditioner 250110 (1)

    BLONDME Bond Repair Nourishing Shampoo 300ml

    Original price was: £21.45.Current price is: £21.00.
    • Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
    • Smooths the hair surface – for silky soft results
    • Strengthens the inner hair structure – helps to reduce hair breakage by up to 80% ​
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  • Sale! purple shampblondme bond repair purple spray conditioner 250110 (1)

    BLONDME Bond Repair Purple Shampoo 300ml

    Original price was: £21.45.Current price is: £18.00.

    Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair

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  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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  • Sale! Flight+ Travel Hair Dryer – flightbagFlight+ Travel Hair Dryer – flight-fold

    Flight+ Travel Hair Dryer

    Original price was: £110.00.Current price is: £99.00.

    A travel hair dryer with a lightweight, foldable design.
    Powerful, premium, portable
    Lightweight design with foldable handle
    2 speed and temperature settings
    Removable nozzle
    Use anywhere with dual voltage
    1.8m long cable
    Includes protective travel case

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  • NEW Sale! 5056668017374 015056668017374 07

    ghd Cherry Chic Limited Edition Chronos Styler Gift Set

    Original price was: £299.00.Current price is: £270.00.

    ghd Chronos professional HD motion-responsive™ styler;

    includes ghd Cherry Chic Limited Edition Chronos Styler plus complimentary vanity case

    Limited Edition Gift Set 2025

    3x faster styling¹ for one stroke high-definition results that last 24hrs² – Includes luxury vanity case³ (worth £60)

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  • Sale! 5056668017244 015056668017244 01

    ghd Cherry Chic Limited Edition Deluxe Gift Set

    Original price was: £478.00.Current price is: £420.00.

    Ghd Deluxe Hair Dryer and Straightener Gift Set in Cherry Chic

    ( Limited Edition 2025)

    1 x Cherry Chic Ghd Helios Professional Hair Dryer

    1 x Cherry Chic Ghd Chronos Professional HD motion-responsive styler

    3 x faster¹ styling for one stroke high-definition results that last 24hrs² and lightweight professional hairdryer with Aeroprecis™ technology for ultimate styling control and 30% more shine³ – Includes luxury vanity case⁴ (worth £100)

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  • Sale! ghd chronos curve grand tong (copy)ghd chronos curve grand tong (copy)

    ghd chronos curve classic tong

    Original price was: £189.00.Current price is: £179.00.

    New ghd Chronos curve classic tong (26mm Barrel) for defined waves.

    For up to 3x faster¹ high-definition results:

    • Frizz-free curls² that last all day³
    • No extreme heat damage⁴
    • 50% more shine⁵
    • Perfect for defined waves

    Perfect for big, voluminous curls

    • 50% more shine⁶
    • Perfect for loose waves
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  • Sale! ghd chronos curve grand tong (copy)ghd chronos curve grand tong (copy)

    ghd chronos curve conical wand

    Original price was: £189.00.Current price is: £179.00.

    New ghd Chronos curve conical wand (28-23mm Barrel) for beach curls.

    For up to 3x faster¹ high-definition results:

    • Frizz-free curls² that last all day³
    • No extreme heat damage⁴
    • 50% more shine⁵
    • Perfect for beach curls
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  • Sale! ghd chronos curve max wand (copy)ghd chronos curve max wand (copy)

    ghd chronos curve grand tong

    Original price was: £189.00.Current price is: £179.00.

    New ghd Chronos curve grand tong (32mm Barrel) for big voluminous curls.

    For up to 3x faster¹ high-definition results:

    Frizz-free curls² that last all day³
    No extreme heat damage⁴
    50% more shine⁵
    Perfect for big, voluminous curls

    • 50% more shine⁶
    • Perfect for loose waves
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  • Sale! ghd curve®creative curl wand (copy)ghd curve®creative curl wand (copy)

    ghd chronos curve max wand

    Original price was: £189.00.Current price is: £179.00.

    New ghd curve max wand (38mm Barrel) for loose waves.

    For 2x faster¹ high-definition results:

    • 65% bigger barrel²
    • Frizz-free curls³ that last all day⁴
    • No extreme heat damage⁵
    • 50% more shine⁶
    • Perfect for loose waves
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