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Sale!
Amplify Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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NEW Sale!
Amplify Limited Edition Gift Set 2025
Original price was: £60.15.Current price is: £55.00.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025

Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

The set contains

1x Authentic Beauty Concept Amplify Cleanser 300 ml and

1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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Sale!
Bare Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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Sale!
Beta-Clarity AHA Clarifying Peel Kit
Original price was: £108.00.Current price is: £86.40.
Detox and exfoliate with this at-home clarifying peel kit. Powered by mandelic and salicylic acids, plus vitamin C, it targets blemishes, visible pores, and congestion for elevated clarity and radiance.

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Sale!
Bio-Renew EGF Cell Repairing Facial Peel
Original price was: £120.00.Current price is: £104.00.
Repair, refresh, and brighten with this firming, anti-aging facial kit powered by vegan EGF, plant stem cells, and multi-peptides, for a more youthful renewed radiance. Each kit offers up to eight facials.

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Sale!
BLONDME Bond Repair Brightening Shampoo 300ml
Original price was: £21.45.Current price is: £18.00.
The BLONDME Brightening Shampoo enhances blonde tones, neutralises yellow hues, and strengthens with bonding technology. Its lightweight, non-drying formula gently cleanses while leaving hair soft, smooth, and full of shine. Perfect for natural, highlighted, or bleached blondes, it keeps your colour salon-fresh between appointments. Pair with BLONDME Brightening Conditioner for the ultimate blonde care routine.

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Sale!
BLONDME Bond Repair Nourishing Mask 200ml
Original price was: £22.45.Current price is: £18.00.
Repairs damage equivalent to two lightening services in one use, hydrates deeply and enhances manageability. Leaves blonde hair soft, smooth and with a radiant shine.

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Sale!
BLONDME Bond Repair Nourishing Shampoo 300ml
Original price was: £21.45.Current price is: £21.00.
- Bond repair nourishing shampoo – helps to cleanse and moisturise the hair
- Smooths the hair surface – for silky soft results
- Strengthens the inner hair structure – helps to reduce hair breakage by up to 80%
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Sale!
BLONDME Bond Repair Purple Mask 200ml
Original price was: £24.45.Current price is: £20.00.
Achieve a cool, bright blonde with this bond-repairing, anti-brass formula. It neutralises yellow tones, strengthens and deeply nourishes hair for softness and shine, while taming frizz for a sleek, salon-perfect finish. Vegan and sulfate-free, it keeps your blonde vibrant and healthy.

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Sale!
BLONDME Bond Repair Purple Shampoo 300ml
Original price was: £21.45.Current price is: £18.00.
Washes hair and cleans the scalp, Strengthens the hair fibre while adding shine and volume, leaves hair soft while neutralises yellow undertones in your hair

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Sale!
BLONDME Bond Repair Purple Spray Conditioner 150ml
Original price was: £22.95.Current price is: £22.00.
Bring a silver shine to your blond, while eliminating unwanted tones and making it easier to detangle your hair. Bond Repair Purple Spray Conditioner is a pigmented leave-in treatment that removes warmth or yellow undertones in cool or polar blondes. It facilitates detangling, improving combability, and it adds a silver shine to the hair.

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Sale!
BLONDME Bondfinity Deep Repair Mask 200ml
Original price was: £24.45.Current price is: £24.00.
The BLONDME BondFinity Mask repairs and strengthens damaged blonde hair, rebuilding inner bonds with BondFinity Technology. It deeply nourishes, reduces breakage, and enhances softness, shine, and elasticity. This hydrating treatment smooths and detangles for easy manageability. Use 1-2 times weekly after BLONDME BondFinity Shampoo and follow with BLONDME BondFinity Leave-In Treatment for maximum repair and protection

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Sale!
BLONDME Bondfinity Deep Repair Oil 50ml
Original price was: £22.95.Current price is: £18.00.
The BLONDME BondFinity Leave-In Treatment repairs and strengthens blonde hair with BondFinity Technology, sealing split ends and reducing breakage for a healthier, radiant finish. Its lightweight, non-greasy formula adds softness, shine, and heat protection, keeping blonde hair smooth and protected. Suitable for all blonde hair types, apply a few drops to damp or dry hair for instant nourishment. Pair with BLONDME BondFinity Deep Repair Mask for the ultimate blonde restoration. Strengthen, smooth, and shine.

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Sale!
Cool Glow Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & silicones
It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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Sale!
Deep Cleansing Shampoo
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, parabens & silicones
It’s a cleanser that gets rid of build up greasiness
It removes impurities and gets rid of build up greasiness

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Sale!
Detoxifying Scalp Mud and Balancing Potion
Original price was: £40.50.Current price is: £40.00.
Free from silicones
It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.

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