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Free from silicones & parabens
It’s a dry shampoo that refreshes & delivers grip
It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
With heat protection up to 230°
Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.
Discover the new Authentic Beauty Concept Gift Set.Â
Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.
The set contains
1x Authentic Beauty Concept Glow Cleanser 300 ml and
1x Authentic Beauty Concept Glow Conditioner 250 ml.
Free from parabens & silicones
It’s an intense mask preserving coloured hair from root to tip
Preserves the colour, moisturises and nourishes the hair from root to tip for a beautiful hair surface
Behenoyl PG-Trimonium Chloride takes away the fly-aways.
It’s a multi-benefit sprayable hair serum:
Free from parabens & silicones
It’s a multi-benefit sprayable serum
It preserves coloured hair and enhances colour longevity
With heat protection up to 230°C
Provides intense shine and protects hair from negative effects of UV-exposure
This serum with a UV-Protection Booster shields hair from damage caused by sun exposure. It’s enriched with Deep Sea Water Ferment and Ruby Algae, known for reinforcing the hair fibre and protecting hair against pollution.
Next-level resurfacing and reparative skin-smoothing at-home peel kit with glycolic acid, retinol, and antioxidant superfruit complex for re-energized radiance.
Boosting brightness and renewing radiance, this pro-level peel targets dullness, dehydration, and hyperpigmentation, powered by vegan lactic + ferulic acid, and reparative antioxidants. This at-home peel kit includes all products and accessories to perform a complete treatment.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
Free from parabens & silicones
It’s an intense nourishment
Enhances the natural shine
Reduces frizz and defines curls
The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
Free from parabens & silicones
It’s a lightweight serum
Reduces frizz & smoothens hair surface
For soft curl definition
The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.
Free from parabens & silicones
It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
It has a lightweight fresh texture
It is also perfect for curl definition on wet hair as a leave-in
The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.
Free from parabens & silicones
It’s a multitasking oil with blow-dry protection that smoothens frizz
It seals split ends and adds a high-gloss and smooth finish to damp & dry hair
A fresh and elegant, pure scent allows you to take a moment for yourself. Our Indulging Fluid Oil has a special consistency enabling it to spread perfectly on all hair types, without feeling greasy. It is easily absorbed into hair, giving a boost to shine and condition even if the hair is dry.
A colour-safe, protective shampoo to maintain hair health + strength
A colour-safe, pH-optimized shampoo with the patented K18PEPTIDEâ„¢ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse.
Powder Blush Brush #202
1 × £38.00 
Barrier Balm 15 ml
1 × £16.00 
ghd chronos curve max wand
1 × £179.00 
Hydra-Bright Eye Cream
2 × £43.20 
Revitalize Eye Care Duo
1 × £50.40 
HA-Revive Hyaluronic Hydrator 50 ml
1 × £67.20 
Dual Fiber Eye Brush #304
1 × £26.00 
Dual Foundation/Camouflage Brush #109
1 × £43.00 
Clear Skin Hydration Duo - Travel Size
2 × £36.80 
Beta-Clarity BHA Drops 30 ml
1 × £48.00 
Angled Complexion Brush #108
2 × £40.00 
HA-Revive Hyaluronic Drops 30 ml
1 × £76.80 
Oil Free Tinted Primer - Light Medium 30ml
2 × £54.00 
Full Cover Camouflage Brush #110
1 × £30.00 
Bronze 9.9g
2 × £48.00 
Time to Shine- Warm Collection
1 × £55.00 
BHA Clarifying Gel Moisturizer
3 × £49.60 
Hydra Bright AHA Cleanser 200 ml
1 × £43.20 
Travel Size Hydra Bright AHA Cleanser
1 × £13.60 
Restorative Cream 50 ml
1 × £48.00 
Angled Definer Brush #302
1 × £26.00 
Illuminating Primer
2 × £44.00 
Pro Kabuki Brush #101
1 × £45.00 
Nude Powder Spray
1 × £26.00 
Night Repair Power Duo
1 × £50.40 
Champagne Highlight Duo
2 × £49.00 
GlyPro Retinol Drops 30 ml
1 × £59.20 
Brow Gel 4.5g
1 × £28.00 
Dual Fiber Face Brush #104
1 × £43.00 
Luminous Setting Powder 14 g
1 × £50.00 
Solution Serum Set V2
2 × £105.00 
Hydra-Bright AHA Hydrator 50 ml
1 × £51.20 
Flawless Primer spray
1 × £26.00 
Brighten + Glow Travel Set
2 × £64.00 
Crease Shader Brush #305
2 × £26.00 
Oil Control Emulsion 50ml
1 × £48.00 
Flat-top Kabuki Brush #105
1 × £35.00 
Beta-Clarity AHA Clarifying Peel Kit
1 × £86.40 
BLONDME Bond Repair Purple Shampoo 300ml
1 × £18.00 
C-Shield Anti-Pollution Drops 30 ml
1 × £99.00 
Vita E Essential Cream 50 ml
1 × £51.20 
Bio-Renew EGF Cell Repairing Facial Peel
1 × £104.00 
Pumpkin Enzyme Scrub 60 ml
1 × £40.00 
BLONDME Bondfinity Deep Repair Oil 50ml
1 × £18.00 
Pencil Sharpener
1 × £12.00 Subtotal: £2,819.40
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