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  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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  • Blush – ed67ce26ecf75f043c3e4db81bd39396-image_1ed21efc-06bb-4af7-b02a-eec7526af163Blush – blush-stylized_db5791d2-61ba-4843-91b8-15a9e4b49e06

    Blush

    £36.00

    A velvety soft mineral powder blush imparts a gentle flush of longwearing, buildable color, perfect for popping cheekbones, or adding to eyelids and lips.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Bronze 9.9g – 219491decc7d3f5f1a76613dcd7fcf3e-image_3892ff19-5315-4c1d-b49c-26ea7b7a5402Bronze 9.9g – pdp_hero_bronze_sunkiss_1_daa7a8a1-11bd-4a23-8298-a58618afc38f

    Bronze 9.9g

    £48.00

    A mineral pressed bronzing powder infused with antioxidants, this bronzer adds warmth and natural contour for a sun-kissed glow all year round.

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  • Contour Kit – 512a471998ccfa6858064e9b4636701e-image_eec808e2-54d2-4108-a136-cd4fac254dddContour Kit – contour-kit-glo-skin-beauty-alt-2_30745e46-80af-4af3-a3d0-7a55c6ed4f57

    Contour Kit

    £46.00

    Define and add dimension with this longwearing mineral powder contouring palette. Featuring two matte and two shimmer shades, build, blend, and customize your contour and highlight for endless effects.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
  • Sale! authentic beauty concept Glow Conditioner for coloured hairauthentic beauty concept Glow Conditioner for coloured hair in shower

    Glow Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
    It preserves the colour and moisturises the coloured hair
    Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Glyceryl Stearate adds a soft and smooth product appearance.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Glow Up Highlighter – 70023e2bedd49fbd5e1169b609d925f2-imageGlow Up Highlighter – glow_up_highlighter_stick_stylized1

    Glow Up Highlighter

    £38.00

    Ultra-sheer, dewy highlighting balm, loaded with skin-nourishing vitamins and hydrating hyaluronic acid, for a naturally luminous, radiant glow.

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  • HD Mineral Foundation Stick – 82a2f44a96a65b0e9289fe3951f5d813-imageHD Mineral Foundation Stick – hdmf-5

    HD Mineral Foundation Stick

    £54.00

    A 4-in-1 cream foundation stick providing buildable coverage, for a natural, all-day radiance. Longwearing mineral makeup infused with hyaluronic acid and antioxidants, use as a foundation, concealer, contour, and highlighter.

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  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

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  • Loose Matte Finishing Powder – pdp_hero_loose_matte_finishing_powder

    Loose Matte Finishing Powder

    £43.00

    Set your look to last all day, with extended shine control and a blurring effect on fine lines and wrinkles with this talc-free, mineral matte finishing powder.

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  • Luminous Brightening Concealer – pdp_hero_liquid_bright_concealerLuminous Brightening Concealer – luminous-brightening-concealer-lifestyle-2

    Luminous Brightening Concealer

    £39.00

    With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.

    Select optionsLoading Done This product has multiple variants. The options may be chosen on the product page
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