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  • Sale! Airy Texture Spray It’s a dry texturizing spray to add volume & textureAiry Texture Spray – ABC-Airy-Texture-spray-before-e1721310199370

    Airy Texture Spray

    Original price was: £30.80.Current price is: £26.00.

    Free from artificial waxes, colorants and silicones
    It’s a dry texturizing spray to add volume & texture
    It gives crafted hair textures and provides laid-back,pliable volume. Hair feels fuller while it stays manageable.
    With heat protection up to 230°C
    The formula combines Bamboo Cellulose, modifiedRice Starch and Fairtrade® Tapioca Starch with VP/VACopolymer to create the extra dry texturizing effect.

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  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Amplify Mousse for fine hairAuthentic Beauty Concept Amplify Mousse

    Amplify Mousse

    Original price was: £30.80.Current price is: £26.00.

    Free from conventional artificial film forming polymers and silicones
    It´s a lightweight, medium hold mousse that boosts body & volume
    It adds light grip to the hair, but leaves it manageable with a natural hair feel while it protects against blow-dry damage
    With heat protection up to 230°
    Coconut Oil and Jojoba Oil in combination with a cationic polymer support manageability and lasting care effects. Furthermore, it contains a modified biodegradable potato starch. *This product contains Chitosan. We are aware that this is not vegan, but we’ll exchange Chitosan asap.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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  • Sale! nour condblondme bond repair nourishing conditioner 250110

    BLONDME Bond Repair Nourishing Conditioner 250ml

    Original price was: £22.95.Current price is: £18.00.
    • Bond repair nourishing conditioner – helps to nourish and detangle the hair
    • Smooths the hair surface – for silky soft results
    • Helps seal and smooth the surface of porous hair – reduces frizz
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  • Sale! nour maskBLONDME Bond Repair Nourishing Mask 200ml – blondme-bondfinity-deep-repair-mask___250128-2

    BLONDME Bond Repair Nourishing Mask 200ml

    Original price was: £22.45.Current price is: £18.00.

    Repairs damage equivalent to two lightening services in one use, hydrates deeply and enhances manageability. Leaves blonde hair soft, smooth and with a radiant shine.

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  • Sale! BLONDME Bond Repair Purple Conditioner 250ml – Purple-Conditionerblondme bond repair purple spray conditioner 250110 (1)

    BLONDME Bond Repair Purple Conditioner 250ml

    Original price was: £22.95.Current price is: £22.00.

    This product smooths hair and combats frizz while making detangling and styling effortless. It enhances brilliant shine and neutralises yellow undertones for a radiant, polished look.

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  • Sale! purple maskblondme bond repair purple mask 250128 (1)

    BLONDME Bond Repair Purple Mask 200ml

    Original price was: £24.45.Current price is: £20.00.

    Achieve a cool, bright blonde with this bond-repairing, anti-brass formula. It neutralises yellow tones, strengthens and deeply nourishes hair for softness and shine, while taming frizz for a sleek, salon-perfect finish. Vegan and sulfate-free, it keeps your blonde vibrant and healthy.

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  • Sale! purple spray condblondme bond repair purple spray conditioner 250110

    BLONDME Bond Repair Purple Spray Conditioner 150ml

    Original price was: £22.95.Current price is: £22.00.

    Bring a silver shine to your blond, while eliminating unwanted tones and making it easier to detangle your hair. Bond Repair Purple Spray Conditioner is a pigmented leave-in treatment that removes warmth or yellow undertones in cool or polar blondes. It facilitates detangling, improving combability, and it adds a silver shine to the hair.

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  • Sale! sealing balmblondme bond repair sealing balm 250110 (1)

    BLONDME Bond Repair Sealing Balm 75ml

    Original price was: £21.45.Current price is: £21.00.

    The BLONDME Sealing Balm seals and protects split ends, strengthens with bonding technology, and tames frizz for a sleek, polished look. It adds luminous shine, provides heat protection, and keeps blonde hair vibrant and healthy. Perfect as a leave-in treatment or pre-styling balm, it helps you achieve salon-perfect blonde every day. Pair with BLONDME Nourishing Shampoo & Conditioner for the ultimate blonde care routine

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  • Sale! repair maskBLONDME Bondfinity Deep Repair Mask 200ml – blondme-bondfinity-deep-repair-mask___250128

    BLONDME Bondfinity Deep Repair Mask 200ml

    Original price was: £24.45.Current price is: £24.00.

    The BLONDME BondFinity Mask repairs and strengthens damaged blonde hair, rebuilding inner bonds with BondFinity Technology. It deeply nourishes, reduces breakage, and enhances softness, shine, and elasticity. This hydrating treatment smooths and detangles for easy manageability. Use 1-2 times weekly after BLONDME BondFinity Shampoo and follow with BLONDME BondFinity Leave-In Treatment for maximum repair and protection

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  • Sale! repair oilBLONDME Bondfinity Deep Repair Oil 50ml – blondme-bondifity-deep-repair-oil___250110-1

    BLONDME Bondfinity Deep Repair Oil 50ml

    Original price was: £22.95.Current price is: £18.00.

    The BLONDME BondFinity Leave-In Treatment repairs and strengthens blonde hair with BondFinity Technology, sealing split ends and reducing breakage for a healthier, radiant finish. Its lightweight, non-greasy formula adds softness, shine, and heat protection, keeping blonde hair smooth and protected. Suitable for all blonde hair types, apply a few drops to damp or dry hair for instant nourishment. Pair with BLONDME BondFinity Deep Repair Mask for the ultimate blonde restoration.  Strengthen, smooth, and shine.

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  • Body Goals Total Volume Foam – body-goals-Body Goals Total Volume Foam – body-goalsduo

    Body Goals Total Volume Foam

    £18.95

    Achieve maximum volume and body with GHD Body Goals – Total Volume Foam.

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  • Bodyguard- Heat Protect Spray – bodyguard-Bodyguard- Heat Protect Spray – ghd-bodyguard-heat-protect-spray-e1714733353498

    Bodyguard- Heat Protect Spray

    £18.95

    Introducing ghd’s new heat protecting styling #1 best seller, bodyguard – heat protect spray.

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  • Sale! Cosmic Blow-Dry Jelly – ARKIV_ABC_Blow_Dry_Jelly_100Cosmic Blow-Dry Jelly – 12_Feb_Cosmic_Blow_Dry_Jelly_C01800

    Cosmic Blow-Dry Jelly

    Original price was: £30.80.Current price is: £24.00.

    Versatile styling jelly with Acai Oil for light blow-dry hold or sleek wet-look styles.

    Provides heat protection up to 230°C, frizz control, and shine.

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