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  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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  • Blurring Primer – IMG_0028Blurring Primer – IMG_0029

    Blurring Primer

    £44.00

    A lightweight, oil-free blurring makeup primer that instantly minimizes pores and smooths skin, extending makeup weartime, powered by moisture-loving ceramides to boost skin’s health.

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  • Sale! authentic beauty concept Glow Conditioner for coloured hairauthentic beauty concept Glow Conditioner for coloured hair in shower

    Glow Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
    It preserves the colour and moisturises the coloured hair
    Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Glyceryl Stearate adds a soft and smooth product appearance.

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  • Sale! screenshot 2025 09 05 at 17.19.14screenshot 2025 09 05 at 17.19.42

    Glow Limited Edition Gift Set

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Gift Set. 

    Premium gift tin box with a vibrant design by WOUF, featuring Glow Cleanser, Conditioner duo & Scrunchie.

    The set contains

    1x Authentic Beauty Concept Glow Cleanser 300 ml and

    1x Authentic Beauty Concept Glow Conditioner 250 ml.

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  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! screenshot 2025 09 05 at 17.32.17screenshot 2025 09 05 at 17.19.42

    Hydrate Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £52.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Hydrate Cleanser 300 ml and

    1x Authentic Beauty Concept Hydrate Conditioner 250 ml.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

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  • Illuminating Primer – IMG_0035Illuminating Primer – IMG_0036

    Illuminating Primer

    £44.00

    Effortlessly lightweight, this illuminating makeup primer imparts instant radiance while brightening, color-correcting, and smoothing skin with vitamin C and squalane for more even, glowing skin and extended makeup weartime.

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  • Sale! K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18K18 DAMAGE SHIELD pH protective conditioner – UK200048603_K18_2

    K18 DAMAGE SHIELD pH protective conditioner

    Original price was: £39.00.Current price is: £28.00.

    Smoothing conditioner detangles + protects from daily damage

    A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to weightlessly soften and detangle while the K18PEPTIDEâ„¢ helps replenish hair during washing.

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  • Luminous Brightening Concealer – pdp_hero_liquid_bright_concealerLuminous Brightening Concealer – luminous-brightening-concealer-lifestyle-2

    Luminous Brightening Concealer

    £39.00

    With its light to medium coverage, this liquid concealer corrects, perfects, and highlights, for a radiant, second-skin effect. Use as concealer, highlighter, or under eye brightener.

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  • Mattifying Primer – IMG_0031Mattifying Primer – IMG_0032

    Mattifying Primer

    £44.00

    Weightless and instantly mattifying, this shine-controlling makeup primer preps and balances skin with niacinamide and caffeine, creating a velvet matte finish, for smooth foundation application and extended weartime.

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  • Oil Free Tinted Primer - Deep 30ml – Oilfreetinted1_3f8a79f2-09f8-45bf-b794-9839a3fd11aeOil Free Tinted Primer - Deep 30ml – Oilfreetinted2_ad61ab62-f854-4a05-a0fe-9452fab9d65e

    Oil Free Tinted Primer – Deep 30ml

    £54.00

    Correct, prime, and protect skin with the 4-in-1 Oil-Free Tinted Primer SPF 30. Sheer coverage, primer, and broad-spectrum sunscreen, it evens, smooths, and shields for a filter-like skin finish.

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  • Sale! Replenish Conditioner

    Replenish Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a conditioner for damaged hair that strengthens the hair fibre & seals the cuticle
    It strengthens the hair fibre and seals the cuticle
    Replenish Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    The non-overburdening formula with Panthenol leaves the hair soft, shiny and manageable.

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