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A vegan, lightweight hair mask that preserves colour, nourishes hair, and smooths flyaways. Free from sulfates, parabens, and silicones, it keeps coloured hair vibrant, soft, and manageable from root to tip.
Protect and enhance the shine of your colour-treated hair with the Authentic Beauty Concept Glow Spray Serum. Sprayable, vegan, and free from parabens and silicones, it preserves colour, provides heat protection up to 230°C, and shields against UV and pollution, leaving hair soft, radiant, and vibrant.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Revitalise and deeply hydrate hair with the Authentic Beauty Concept Hydrate Intense Treatment. Vegan, free from parabens, silicones, and mineral oils, this luxurious hair mask restores moisture, manageability, and natural shine, leaving hair soft, nourished, and healthy.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Control frizz and protect hair from heat with the Authentic Beauty Concept Hydrate Lotion. Vegan, paraben- and silicone-free, this lightweight moisturising lotion leaves hair supple, manageable, and nourished, while offering blow-dry protection up to 230°C.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
Deeply hydrate, detangle, and restore elasticity with the Authentic Beauty Concept Hydrate Mask. Lightweight yet intensely nourishing, this vegan, paraben- and silicone-free mask brings bounce, shine, and manageability to normal, dry, or curly hair.
Bundle & Savings: Buy 2 get 10% off, Buy 3 get 15% off. Free shipping over £45 and a free gift with every order. Price match guarantee
Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
Achieve smooth, frizz-free, and hydrated hair with the Authentic Beauty Concept Hydrate Smoothing Serum. Vegan, water-based, and free from parabens, silicones, and mineral oils, this serum tames frizz, nourishes strands, and delivers silky softness for a radiant, healthy look.
Bundle Offers:
Buy 2 items, get 10% off
Buy 3 or more, get 15% off
Free shipping on orders over £45
Free gift with every order
Price match guarantee
A vegan hair and scalp mask that deeply moisturises, enhances shine, and defines curls. Infused with Spirulina and Aloe Vera, it protects hair against external aggressors while keeping hair soft, supple, and healthy. Can also be used as a leave-in on wet hair.
A lightweight multi-purpose hair oil that smooths frizz, seals split ends and adds brilliant shine. This fast-absorbing formula protects hair during blow-drying while leaving it soft, smooth and glossy without feeling greasy.
Free from silicones
It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.
A travel hair dryer with a lightweight, foldable design.
Powerful, premium, portable
Lightweight design with foldable handle
2 speed and temperature settings
Removable nozzle
Use anywhere with dual voltage
1.8m long cable
Includes protective travel case
Transform your styling routine with the ghd Chronos 26mm Hair Straighteners, featuring HD motion-responsive™ technology for ultra-fast, personalised styling that works with every movement. Designed for all hair types, these professional ceramic straighteners deliver sleek, smooth, and glossy styles in one pass, every time.
New ghd Chronos curve classic tong (26mm Barrel) for defined waves.
For up to 3x faster¹ high-definition results:
Perfect for big, voluminous curls
New ghd Chronos curve conical wand (28-23mm Barrel) for beach curls.
For up to 3x faster¹ high-definition results:
New ghd Chronos curve grand tong (32mm Barrel) for big voluminous curls.
For up to 3x faster¹ high-definition results:
Frizz-free curls² that last all day³
No extreme heat damage⁴
50% more shine⁵
Perfect for big, voluminous curls
New ghd curve max wand (38mm Barrel) for loose waves.
For 2x faster¹ high-definition results:
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