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Treat skin to a glow-boosting treatment with this brightening mask. Powered by vegan lactic acid, licorice, and vitamin E it evens out skin tone, smooths, and softens skin for a refreshed radiance.
Boosting brightness and renewing radiance, this pro-level peel targets dullness, dehydration, and hyperpigmentation, powered by vegan lactic + ferulic acid, and reparative antioxidants. This at-home peel kit includes all products and accessories to perform a complete treatment.
Lightweight, illuminating treatment moisturizer targets a brighter, smoother complexion, with vitamin C, lactic acid, and mineral luminosity complex to hydrate, illuminate, and reenergize radiance.
Sample packette of Hydra-Bright Alpha Arbutin Drops
Instantly illuminate your eye area with this 2% vitamin C and vegan lactic acid-powered brightening eye cream. Targeting dullness and dark circles, it protects against aging blue light damage.
Targeting texture and tone, this polishing foam cleanser brightens and smooths. Powered by salicylic acid, eco-friendly jojoba beads, and botanical brighteners, its dual action exfoliation reveals your most refreshed radiance and complexion clarity.
Clinically-proven to smooth, refine, and brighten skin with a unique blend of five alpha hydroxy acids and poly hydroxy acid.
Formerly Daily Power C+. Fight premature aging and daily environmental and blue light damage with this supercharged brightening vitamin C serum. Powered by 20% vitamin C, kakadu plum, and multi-peptides, it plumps and lifts, boosting your daily glow.
Free from sulfate surfactants, parabens & silicones
It’s a transparent cleanser that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity and bounce
Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.
Free from parabens & silicones
It’s a conditioner that moisturizes normal to dry or curly hair
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Allow the daily luxury to enjoy healthy looking hair.
It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
Free from parabens & silicones
It’s an intense nourishment
Enhances the natural shine
Reduces frizz and defines curls
The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025
Premium gift tin box with a vibrant design by WOUF, featuring Hydrate Cleanser, Conditioner duo & Scrunchie
The set contains
1x Authentic Beauty Concept Hydrate Cleanser 300 ml and
1x Authentic Beauty Concept Hydrate Conditioner 250 ml.
Free from parabens & silicones
It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.
Free from parabens & silicones
It’s an intense, yet lightweight treatment mask
The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
Behenoyl PG-Trimonium Chloride detangles the hair.
It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
Free from parabens & silicones
It’s a lightweight serum
Reduces frizz & smoothens hair surface
For soft curl definition
The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.
Free from parabens & silicones
It’s a leave-in spray conditioner that moisturises
It moisturises normal to dry or curly hair and brings back elasticity & bounciness
The formula with Panthenol adds shine while it helps to detangle.
Hydra-Bright Vitamin C Drops 30ml
3 × £117.00 
Vita E Essential Cream 50 ml
1 × £51.20 
Lash Primer - Thickener & Conditioner 7 ml
3 × £26.00 
Mini All-Rounder Paddle Brush
1 × £14.00 
ghd Curve® Classic Thin Wand
1 × £117.00 
Phyto-Active Eye Serum 15 ml
1 × £75.20 
Oil Free Moisturizer 50 ml
3 × £48.00 
Precise Micro Eyeliner Black
2 × £22.00 
ghd Curve®Creative Curl Wand
1 × £110.00 
BLONDME Bond Repair Brightening Shampoo 300ml
1 × £18.00 
BLONDME Bond Repair Purple Mask 200ml
1 × £20.00 
Gentle Makeup Remover Wipes
1 × £26.00 
Illuminating Primer
3 × £44.00 
Beta-Clarity BHA Drops 30 ml
2 × £48.00 
Crease Shader Brush #305
1 × £26.00 
Glycolic Resurfacing Cream 50 ml
3 × £46.40 
Pumpkin Enzyme Scrub 60 ml
2 × £40.00 
Treatment Room Mask Brush - Large
2 × £8.00 
Angled Complexion Brush #108
2 × £40.00 
Dual Brow/Liner Brush #309
1 × £26.00 
Radiant Spa Day Kit
1 × £47.20 
Water Resistant Mascara Black 10 ml
2 × £28.00 
Barrier Balm 15 ml
2 × £16.00 
Pencil Sharpener
1 × £12.00 
Blurring Primer
1 × £44.00 
Purifying Gel Cleanser 200 ml
1 × £35.20 
Oil Free SPF 40+ 50 ml
1 × £48.00 Hydra-Bright AHA Glow Peel
2 × £86.40 
HA-Revive Hyaluronic Hydrator 50 ml
1 × £67.20 
HA-Revive Hyaluronic Drops 30 ml
1 × £76.80 
Phyto-Calm Enzyme Mask 60 ml
2 × £43.20 
Bare Cleanser
1 × £24.00 
ghd chronos curve conical wand
1 × £179.00 
Oil Control Emulsion 50ml
1 × £48.00 
Powder Perfector Brush #102
2 × £40.00 
Smooth Surface Nourishing Duo
1 × £38.00 
Luminous Setting Powder 14 g
2 × £50.00 Hydra-Bright AHA Hydrator 50 ml
1 × £51.20 
Replenish Cleanser
1 × £24.00 
GlyPro Retinol Drops 30 ml
1 × £59.20 
ghd Curve® Soft Curl Tong
1 × £110.00 
Amplify Limited Edition Gift Set 2025
1 × £55.00 
Liquid Ink Black 2,5 ml
1 × £26.00 
Oil Free Tinted Primer - Medium 30ml
1 × £54.00 
Beta-Clarity Clear Skin Cleanser 200 ml
1 × £43.20 
Revitalize Eye Care Duo
1 × £50.40 
Mattifying Primer
1 × £44.00 
C-Shield Eye Restore Hydrator 15 ml
1 × £43.20 
Dual Fiber Eye Brush #304
1 × £26.00 
ghd chronos curve max wand
1 × £179.00 
Dual Fiber Cheek Brush #203
1 × £38.00 Hydra-Bright Polishing Cleanser 42 g
1 × £43.20 
Clarify + Balance Travel Set
1 × £64.00 
Flat-top Kabuki Brush #105
1 × £35.00 
Beta-Clarity AHA Clarifying Peel Kit
1 × £86.40 
Phyto-Active Enzyme Cream Cleanser 200 ml
1 × £43.20 
Volumising Mascara
1 × £28.00 
Eye Base Brush #301
1 × £28.00 
Glow Up Highlighter
1 × £38.00 
Daily Hydration Drops 30 ml
1 × £59.20 
Beta-Clarity Pro 5 Liquid Exfoliant 60 ml
2 × £49.60 
Bronze 9.9g
2 × £48.00 
Shadow Primer 10 ml
1 × £24.00 
Phyto-Active Firming Mask 60ml
2 × £54.40 
Time to Shine- Warm Collection
1 × £55.00 
HA-Revive Hyaluronic Mist 118 ml
1 × £36.80 
Clear Skin Hydration Duo - Travel Size
1 × £36.80 
Solution Serum Set V2
1 × £105.00 
Powder Blush Brush #202
1 × £38.00 
BHA Clarifying Gel Moisturizer
1 × £49.60 Subtotal: £4,667.60
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