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Sale!
Amplify Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & parabens
It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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Sale!
Amplify Conditioner
Original price was: £33.35.Current price is: £24.00.
Free from parabens & silicones
It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
It leaves the hair manageable, boosts body and volume for a thicker hair feel

Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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NEW Sale!
Amplify Limited Edition Gift Set 2025
Original price was: £60.15.Current price is: £55.00.
Discover the new Authentic Beauty Concept Limited Edition Set for 2025

Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

The set contains

1x Authentic Beauty Concept Amplify Cleanser 300 ml and

1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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Sale!
Amplify Spray Conditioner
Original price was: £34.40.Current price is: £28.00.
Free from parabens & silicones
It’s a lightweight leave-in spray conditioner that detangles fine hair
It moisturises and detangles fine hair on a daily basis
The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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Angled Definer Brush #302
£26.00
A versatile Angled Definer eye makeup brush, perfect for applying and blending cream and powder eyeshadow.

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Sale!
Bare Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, silicones & PEG
It’s an unscented transparent cleanser that protect the natural barrier of the scalp
It gently cleanses all hair and scalp types from build – up
It helps to protect the natural barrier of the scalp
The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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Sale!
Cool Glow Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants & silicones
It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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Sale!
Deep Cleansing Shampoo
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, parabens & silicones
It’s a cleanser that gets rid of build up greasiness
It removes impurities and gets rid of build up greasiness

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Sale!
Detoxifying Scalp Mud and Balancing Potion
Original price was: £40.50.Current price is: £40.00.
Free from silicones
It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.

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Sale!
Dry Shampoo
Original price was: £30.80.Current price is: £26.00.
Free from silicones & parabens
It’s a dry shampoo that refreshes & delivers grip
It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
With heat protection up to 230°
Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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Eye Base Brush #301
£28.00
Your go-to Eye Base brush, it’s perfect for creating precision placement of eyeshadow across the lid.

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Sale!
Flat-top Kabuki Brush #105
Original price was: £40.00.Current price is: £35.00.
Buff, blend, and stipple any foundation formulation with this best-selling Flat-top Kabuki brush.

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Flat-top Kabuki Traveller Brush #106
£39.00
A travel-size version of our best-selling Flat-top Kabuki brush, perfect for on-the-go touch ups.

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Full Cover Camouflage Brush #110
£30.00
Maximum coverage with an invisible finish, achieve perfect precision and flawless blending with this Full Coverage Camouflage brush.

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Sale!
Glow Cleanser
Original price was: £28.60.Current price is: £24.00.
Free from sulfate surfactants, silicones & parabens
It’s a cleanser that preserves the colour
It preserves the colour, moisturises and seals the cuticle
Glow Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
The efficacy of Cationic Guar improves the ease of combing and helps to leave the hair soft and shiny.

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Sale!
Glow Conditioner
Original price was: £33.35.Current price is: £26.00.
Free from parabens & silicones
It’s a conditioner that preserves the colour and helps to moisturize the coloured hair
It preserves the colour and moisturises the coloured hair
Glow Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
Glyceryl Stearate adds a soft and smooth product appearance.

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