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  • Sale! Amplify Cleanser – ABC-Amplify-Cleanser-300ml-square-e1714732329192Authentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & parabens
    It’s a lightweight cleanser that adds volume & boosts body for fuller hair feel
    It boosts body, volume and leaves the hair soft, yet manageable with a fuller hair feel
    Amplify Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Green tea leaf extract (Camellia Sinensis leaf extract) is well known as an antioxidant. It helps to boost volume inside the Amplify Cleanser.

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  • Sale! Amplify ConditionerAuthentic Beauty Concept Amplify Cleanser and conditioner with bubbles

    Amplify Conditioner

    Original price was: £33.35.Current price is: £24.00.

    Free from parabens & silicones
    It’s a lightweight gel conditioner that boosts volume & body for a thicker hair feel
    It leaves the hair manageable, boosts body and volume for a thicker hair feel

    Hydroxyethylcellulose, a gelling and thickening agent, supports the lightweight, transparent gel consistency.

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  • NEW Sale! screenshot 2025 09 05 at 17.41.44screenshot 2025 09 05 at 17.19.42

    Amplify Limited Edition Gift Set 2025

    Original price was: £60.15.Current price is: £55.00.

    Discover the new Authentic Beauty Concept Limited Edition Set for 2025

    Premium gift tin box with a vibrant design by WOUF, featuring Amplify Cleanser, Conditioner duo & Scrunchie

    The set contains

    1x Authentic Beauty Concept Amplify Cleanser 300 ml and

    1x Authentic Beauty Concept Amplify Conditioner 250 ml.

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  • Sale! Authentic Beauty Concept Amplify Spray ConditionerAuthentic Beauty Concept Amplify Scent

    Amplify Spray Conditioner

    Original price was: £34.40.Current price is: £28.00.

    Free from parabens & silicones
    It’s a lightweight leave-in spray conditioner that detangles fine hair
    It moisturises and detangles fine hair on a daily basis
    The formula with Panthenol and rice extract brings the hair back to an optimal moisture level.

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  • Sale! Authentic Beauty Concept Bare Cleanser for delicate scalpAuthentic Beauty Concept Bare Cleanser for delicate scalp

    Bare Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, silicones & PEG
    It’s an unscented transparent cleanser that protect the natural barrier of the scalp
    It gently cleanses all hair and scalp types from build – up
    It helps to protect the natural barrier of the scalp
    The formula with Spirulina Extract helps to moisturize stressed hair and scalp. Allergy-friendly, ECARF certified.

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  • Blush – ed67ce26ecf75f043c3e4db81bd39396-image_1ed21efc-06bb-4af7-b02a-eec7526af163Blush – blush-stylized_db5791d2-61ba-4843-91b8-15a9e4b49e06

    Blush

    £36.00

    A velvety soft mineral powder blush imparts a gentle flush of longwearing, buildable color, perfect for popping cheekbones, or adding to eyelids and lips.

    Select optionsDone This product has multiple variants. The options may be chosen on the product page
  • Bronze 9.9g – 219491decc7d3f5f1a76613dcd7fcf3e-image_3892ff19-5315-4c1d-b49c-26ea7b7a5402Bronze 9.9g – pdp_hero_bronze_sunkiss_1_daa7a8a1-11bd-4a23-8298-a58618afc38f

    Bronze 9.9g

    £48.00

    A mineral pressed bronzing powder infused with antioxidants, this bronzer adds warmth and natural contour for a sun-kissed glow all year round.

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  • Brow Gel 4.5g – a8e24e69f07c9427076122b065eedbfe-image_aee08e7a-64d3-4166-b425-ae2f625aa2c3

    Brow Gel 4.5g

    £28.00

    Fluff, groom, and set brows with this antioxidant-rich, clear eyebrow gel, for a flexible and longwearing hold without stiffening or flaking.

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  • Brow Quad 4.1g – 64969c0829a7ccafddc39d1b65146ead-image_34756af5-54af-481a-9f8c-89f14ce782e9Brow Quad 4.1g – gloskinbeauty-26-brow-quad_ce9f60e0-2470-4cc4-a4ed-f8e5e279d464

    Brow Quad 4.1g

    £38.00

    Fill, shape, highlight, and set eyebrows with this 4-in-1 eyebrow quad featuring two brow powder shades, a cream highlighter, and brow wax.

    Select optionsDone This product has multiple variants. The options may be chosen on the product page
  • Contour Kit – 512a471998ccfa6858064e9b4636701e-image_eec808e2-54d2-4108-a136-cd4fac254dddContour Kit – contour-kit-glo-skin-beauty-alt-2_30745e46-80af-4af3-a3d0-7a55c6ed4f57

    Contour Kit

    £46.00

    Define and add dimension with this longwearing mineral powder contouring palette. Featuring two matte and two shimmer shades, build, blend, and customize your contour and highlight for endless effects.

    Select optionsDone This product has multiple variants. The options may be chosen on the product page
  • Sale! Authentic Beauty Concept Cool Glow Cleanser for neutralising undesired tonesAuthentic Beauty Concept Cool Glow Cleanser for neutralising undesired tones

    Cool Glow Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants & silicones
    It’s a nourishing cleanser with violet sweet potato extracts that neutralise unwanted yellow tones
    Low sensitising purple pigments neutralise unwanted yellow tones and enhance the hair’s natural highlights for a refreshed, radiant glow.
    Sweet Potato Extract is often used as soothing and conditioning agents. Purple sweet potatoes are high in anthocyanins, which are antioxidants known to reduce inflammation. Its extract is violet and often used as natural food colourant.

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  • Cream Glaze Crayon – pdp_hero_cream_glaze_crayon_3f0a889e-6606-460c-a209-8f7d9844cb50Cream Glaze Crayon – f50fe231b02f01c4dab217cc86896b81-image_573fa3fc-faeb-483d-ad87-c1aa48340595

    Cream Glaze Crayon

    £28.00

    High-shine lip crayon with intense saturation and impressive staying power, this antioxidant-rich cream soothes and protects lips, delivering an effortless glazed finish.

    Select optionsDone This product has multiple variants. The options may be chosen on the product page
  • Cream Stay Shadow Stick – d709cd5201f3287384c45c0e78832613-image_9b1a9c5d-f462-48f6-9f41-5ac7be1d1722Cream Stay Shadow Stick – csss-stlye-2_564aa37e-bfe2-4a7e-8b3e-59ed6b1b2840

    Cream Stay Shadow Stick

    £28.00

    Build and blend with three mineral eyeshadow palettes, each containing eight velvety-smooth, talc-free, antioxidant-rich vibrant mattes and metallics for all-day wear.

    Select optionsDone This product has multiple variants. The options may be chosen on the product page
  • Sale! Authentic Beauty Concept Deep Cleansing Shampoo for all hair typesDeep Cleansing Shampoo – ABC-DeepCleansingShampoo-1-e1714738975137

    Deep Cleansing Shampoo

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a cleanser that gets rid of build up greasiness
    It removes impurities and gets rid of build up greasiness

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  • Sale! Detoxifying Scalp Mud and Balancing Potion – ABC-Balancing-potionDetoxifying Scalp Mud and Balancing Potion – 42405436_ABC_Detoxifying_ScalpMud_165g_1_NEW

    Detoxifying Scalp Mud and Balancing Potion

    Original price was: £40.50.Current price is: £40.00.

    Free from silicones
    It’s a special combination that gently detoxifies hair & helps to unclog the scalp bringing it back to a balanced state
    Freshly mix 15 g of Detoxifying Scalp Mud, 15 ml of Balancing Potion and 15 ml of water
    It stimulates blood flow when used in combination with a head massage, fostering scalp well-being
    Detoxifying Scalp Mud is a natural mineral mud formulated with Vitamin C & invigorating Ginger. It carries the scent of delicate green tea leaves. The Balancing Potion formula contains a complex of Rambutan & balancing Ginseng.

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  • Sale! Authentic Beauty Concept Dry ShampooAuthentic Beauty Concept Dry Shampoo

    Dry Shampoo

    Original price was: £30.80.Current price is: £26.00.

    Free from silicones & parabens
    It’s a dry shampoo that refreshes & delivers grip
    It refreshes styles, delivers grip on freshly washed bases and provides light style control and mouldability
    With heat protection up to 230°
    Aerosol bodifying powder spray, formulated with natural, biodegradable Rice Starch for moldable texture and style refreshment.

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