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  • Sale! curls gone wildcurls gone wild

    Curls Gone Wild

    Original price was: £24.00.Current price is: £22.00.

    2-in-1 prep & finish spray for long-lasting, buildable texture.

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  • Curly Ever After- Curl Hold Spray – curly-ever-afterCurly Ever After- Curl Hold Spray – curl3

    Curly Ever After- Curl Hold Spray

    £18.95

    Curl Ever After Curl Hold Spray with Heat Protection System

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  • Sale! ghd Chronos Max Hair Straightener – 5056668008754-e1738587075366ghd Chronos Max Hair Straightener – 5056668008198_6

    ghd Chronos Max Hair Straightener

    Original price was: £299.00.Current price is: £289.00.

    Introducing the ghd Chronos Max™, professional HD motion-responsive™ wide plate styler, designed for high-definition styling that’s 2x more responsive⁴

    • 85% larger plates¹ ( 43mm Plate)
    • 3x faster² one stroke styling for HD results that last 24hrs³
    • no extreme heat damage¹⁰
    Select optionsDone This product has multiple variants. The options may be chosen on the product page
  • ghd Max Hair Straightener Gift Set – 5056668008945_03ghd Max Styler – ghd-max-styler-features

    ghd Max Hair Straightener Gift Set

    £219.00

    Styling in half the time¹. Ideal for straightening long, thick and curly hair with 80% more shine² – Includes exclusive accessories (worth £47.95)

    Includes a ghd heat-resistant bag⁵  and the ghd all-rounder paddle brush

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  • Sale! ghd Max Styler – ghd-max-styler-p30163-26735_image-1ghd Max Styler – ghd-max-styler-box

    ghd Max Styler

    Original price was: £209.00.Current price is: £172.00.

    A wide-plate styler with dual-zone technology for consistent heat distribution, perfect for long, thick or curly hair.
    Style long, thick or curly hair in half the time* with the new ghd max styler – featuring 70% larger plates** to ensure perfectly sleek results from root to tip.

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  • Sale! Hydrate CleanserHydrate Limited Edition Set – ABC-Hydrate-cleanse-and-condition-features-e1714725059756

    Hydrate Cleanser

    Original price was: £28.60.Current price is: £24.00.

    Free from sulfate surfactants, parabens & silicones
    It’s a transparent cleanser that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity and bounce
    Hydrate Cleanser is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Sodium C14-16 Olefin Sulfonate is the substitute for sulfates and cleanses the hair while providing a rich, caring foam.

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  • Sale! Hydrate Conditioner

    Hydrate Conditioner

    Original price was: £33.35.Current price is: £26.00.

    Free from parabens & silicones
    It’s a conditioner that moisturizes normal to dry or curly hair
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    Hydrate Conditioner is also available in a 250ml refill format. Visit our salon finder to find your closest Authentic Beauty Concept Salon with our Refill Bar.
    Allow the daily luxury to enjoy healthy looking hair.

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  • Sale! Hydrate Curl EnhancerHydrate Curl Enhancer – ABC_Sep22_Textured_Hair_055png_bf4bd722-369b-4004-b599-106fcae11215_600x

    Hydrate Curl Enhancer

    Original price was: £39.15.Current price is: £36.00.

    It’s a lightweight leave-in gel with flexible hold which enhances curl definition, reduces frizz, and provides humidity protection.

    Free from parabens & silicones
    It’s a curl definer with no crunch effect
    Helps protect hair from humidity impact
    Deeply hydrating the hair
    The nourishing formula provides medium hold for waves, curls and coils.

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  • Sale! Hydrate Intense Treatment – ABC-Hydrate-intence-cropHydrate Intense Treatment – ABC_Sep22_Hyd_Intense_TRT_027png_600x

    Hydrate Intense Treatment

    Original price was: £42.55.Current price is: £36.00.

    It’s an intensely hydrating treatment mask that increases manageability and enhances natural shine.
    Free from parabens & silicones
    It’s an intense nourishment
    Enhances the natural shine
    Reduces frizz and defines curls
    The rich formula deeply moisturizes and increases manageability, leaving the hair lightweight and silky-soft.

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  • Sale! Hydrate Lotion – ABC-Hydrate-lotionHydrate Lotion – ABC-Hydrate-lotion-features

    Hydrate Lotion

    Original price was: £31.60.Current price is: £28.00.

    Free from parabens & silicones
    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable
    It helps fight frizz and leaves the hair supple & manageable while it protects the hair from blow-dry damage and improves the combability
    Phenoxyethanol is often used for pharmaceuticals and cosmetics and is a well established alternative for parabens.

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  • Sale! Hydrate Mask

    Hydrate Mask

    Original price was: £42.95.Current price is: £36.00.

    Free from parabens & silicones
    It’s an intense, yet lightweight treatment mask
    The intense, yet lightweight treatment moisturises normal to dry or curly hair and brings back elasticity & bounciness and shine
    Behenoyl PG-Trimonium Chloride detangles the hair.

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  • Sale! Hydrate Smoothing Serum – Hydrate-smoothing-serum

    Hydrate Smoothing Serum

    Original price was: £39.15.Current price is: £30.00.

    It’s a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.
    Free from parabens & silicones
    It’s a lightweight serum
    Reduces frizz & smoothens hair surface
    For soft curl definition
    The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.

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  • Sale! Hydrate Spray Conditioner

    Hydrate Spray Conditioner

    Original price was: £34.40.Current price is: £26.00.

    Free from parabens & silicones
    It’s a leave-in spray conditioner that moisturises
    It moisturises normal to dry or curly hair and brings back elasticity & bounciness
    The formula with Panthenol adds shine while it helps to detangle.

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  • Sale! Hydrating Jelly Mask – ABC-Hydrating-Jelly-Mask-200mlHydrating Jelly Mask – ABC-Hydrating_Jelly_Mask-819x1024-1

    Hydrating Jelly Mask

    Original price was: £43.70.Current price is: £30.00.

    Free from parabens & silicones
    It’s a lightweight hair & scalp mask that deeply moisturises scalp & hair
    It has a lightweight fresh texture
    It is also perfect for curl definition on wet hair as a leave-in
    The formula with Spirulina & Aloe Vera deeply moisturises scalp and hair and protects against external aggressors, helping to bring back the shine. Combine with one of our leave-in products to enhance suppleness on hair even more.

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  • NEW Sale! 5056668018753 015056668018753 02

    NEW GHD DUET BLOW DRY HAIR DRYER BRUSH FESTIVE GIFT SET IN CHERRY CHIC

    Original price was: £399.00.Current price is: £389.00.

    • 2-in-1 hair dryer brush, wet to blow dried with no heat damage¹ for easy & smooth blow dries
    • Includes luxury vanity case2 and a heat-resistant mat3 ,ghd Volume Forever and clening brush (worth £150)
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  • Sale! Nymph Salt Spray – ABC-Nymph-salt-sprayNymph Salt Spray – abcsaltspray

    Nymph Salt Spray

    Original price was: £30.80.Current price is: £24.00.

    Free from silicones & colorourants
    It’s a non-overburdening salt spray for loose textured waves
    It provides a lightweight, non-crunchy and touchable hair feel for beautiful tousled mermaid texture without unpleasant stiffness.
    With heat protection up to 230°C
    Created with the right balance of salt, this formula gives effortless beach waves without drying out the hair structure.

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